General Studies · Strategic Management
Which of the following statements regarding the GE-McKinsey Nine-Cell Matrix are correct? I. It evaluates Strategic Business Units on two composite dimensions, namely Industry Attractiveness and Business Unit Strength. II. Market size, competitive intensity, and cyclicality of demand are key factors evaluated under the Business Unit Strength dimension. III. The matrix creates a 3×3 grid with nine cells, using a High-Medium-Low scale for each of its two dimensions. IV. The nine cells cluster into three strategic zones: Invest/Grow, Selectivity/Earnings, and Harvest/Divest. Choose the most appropriate answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1I, II and IV Only
- 2II, III and IV Only
- 3I, II and III Only
- 4I, III and IV Only✓
Correct answer
I, III and IV Only
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