General Studies · Strategic Management
Which of the following statements regarding 'Question Marks' in the BCG Matrix are correct? I. They operate in high-growth markets but possess a low relative market share. II. They are highly profitable units that serve as the financial backbone of the organisation by generating surplus cash. III. They require management to make a critical choice between heavy investment to build market share or divestment if prospects are poor. IV. They represent the lowest-risk strategy as the organisation operates within familiar territory. Choose the most appropriate answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Statements II and IV only
- 2Statements I, III and IV only
- 3Statements I and III only✓
- 4Statements I, II and III only
Correct answer
Statements I and III only
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