Business Studies · Marketing Management
Which of the following statements regarding online marketing is incorrect?
- 1Online marketing offers high convenience, global reach, and speed.
- 2Online marketing is applicable to the marketing of services only.✓
- 3Online marketing is considered a valid channel of direct marketing.
- 4Cyber marketing and online marketing are often used interchangeably.
Correct answer
Online marketing is applicable to the marketing of services only.
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