General Studies · Rural Marketing
Which of the following statements is NOT true regarding rural markets in India?
- 1Rural consumers often shop for apparel and consumer durables in nearby urban markets.
- 2Socio-economic changes are yet to happen in rural markets.✓
- 3Information and communication technologies are major drivers of change in rural markets.
- 4Growth opportunities in rural markets are driving companies toward them.
Correct answer
Socio-economic changes are yet to happen in rural markets.
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