Marketing · Marketing Management

Which of the following statements correctly represent contemporary developments in digital, direct and green marketing practices? A) Digital marketing facilitates real-time interaction, personalization, and data-driven targeting across multiple platforms B) Green marketing involves not only eco-friendly products but also sustainable production, packaging, and communication practices C) Direct marketing eliminates intermediaries but does not require maintenance of customer databases due to automation D) E-marketing integrates online channels but may also complement offline strategies in an omni-channel approach E) Green marketing strategies can enhance brand image but may increase short-term costs for firms