General Studies · Marketing Management
Which of the following statements are correct regarding Relationship Marketing? A. Its core objective is to build mutually satisfying, long-term relationships exclusively with customers. B. Employees are recognized as the internal creators and deliverers of value. C. The Financial Community is considered one of its four key constituents. D. The outcome of effective relationship marketing is the creation of a Marketing Network. Choose the most appropriate answer from the options given below:
- 1A, B and C Only
- 2A, C and D Only
- 3B, C and D Only✓
- 4A, B and D Only
Correct answer
B, C and D Only
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