General Studies · Marketing Management

Which of the following statements are correct regarding Performance Marketing? I. It demands that every marketing investment be justified solely by its direct effect on revenue and market share. II. The Business Performance Dimension captures financial returns such as revenue growth, profitability, shareholder value, and market share. III. The Societal Performance Dimension captures non-financial returns, evaluating the organisation's impact on its employees, communities, legal environment, and natural environment. IV. It reflects the growing accountability expected of modern marketers, requiring justification of investments through both financial and social performance metrics.