General Studies · Marketing Management
Which of the following statements are correct regarding Integrated Marketing Communications (IMC)? 1. IMC ensures consistency of message across communication channels. 2. IMC eliminates the need for sales promotion. 3. IMC integrates advertising, public relations, and direct marketing efforts. 4. IMC focuses solely on digital communication platforms.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 11, 2, 3 and 4
- 21, 3 and 4 only
- 31, 2 and 4 only
- 41 and 3 only✓
Correct answer
1 and 3 only
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