Economics · Banking Marketing
Which of the following statements about the Product Development Process in commercial banks are true? 1. The ideation phase primarily focuses on identifying customer pain points and emerging opportunities in the financial market. 2. The concept testing phase involves regulatory approval before prototype development. 3. The commercialization phase includes pricing, marketing, and branch rollout strategies. 4. Regulatory compliance assessment is carried out only after the product launch.
- 11, 3, and 4 only
- 21 and 3 only✓
- 31, 2, and 3 only
- 42 and 4 only
Correct answer
1 and 3 only
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