Economics · Marketing Management

Which of the following statement(s) is/are true regarding the Howard-Sheth model of consumer behavior?

Verified Solution4 OptionsUpdated: October 2026👁️1 View

1All of the above statements are true.✓
2It classifies variables into four major components: inputs, perceptual/learning constructs, outputs, and exogenous variables.
3It suggests that consumer behavior depends on certain learning inputs and incentives.
4It assumes that the consumer behaves rationally and in a repeated manner.

Correct answer

All of the above statements are true.

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