General Studies · Marketing Management
Which of the following sets correctly describes Jagdish Sheth's '4 As' framework of marketing from the buyer's viewpoint?
- 1Acceptability, Adaptability, Affordability, Accessibility
- 2Awareness, Accessibility, Affordability, Adaptability
- 3Acceptability, Awareness, Accessibility, Affordability✓
- 4Adjustability, Awareness, Accessibility, Affordability
Correct answer
Acceptability, Awareness, Accessibility, Affordability
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