General Studies · Services Marketing
Which of the following service characteristics accurately completes the statement below? 'Services have certain qualities which distinguish them from products. Because of their , physical elements such as vouchers, tickets, confirmations, and merchandise become an important part of service provision.'
- 1Variability
- 2Perishability
- 3Intangibility✓
- 4Inseparability
Correct answer
Intangibility
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