Economics · Marketing Management
Which of the following represents the 'Penetrated Market'?
- 1The set of consumers with a sufficient level of interest in a market offer.
- 2The set of consumers who have interest, income, and access to a particular offer.
- 3The set of consumers who are buying the company's product.✓
- 4The part of the qualified available market the company decides to pursue.
Correct answer
The set of consumers who are buying the company's product.
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