Economics · Marketing Principles
Which of the following refers to the critical risk associated with the Product Concept, occurring when an organisation becomes overly focused on product features and technical superiority while losing sight of what customers actually need?
- 1Marketing Myopic (Marketing Myopia)✓
- 2Confused Positioning
- 3Undifferentiated Marketing
- 4Overpositioning
Correct answer
Marketing Myopic (Marketing Myopia)
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