Economics · Marketing Management
Which of the following options best defines 'Direct Marketing'?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A system of primary market research used to identify target demographics for product design.
- 2The exclusive practice of selling products via door-to-door sales agents.
- 3A promotional approach focused primarily on mass media brand awareness and public relations.
- 4A marketing strategy that communicates directly with target customers to elicit an immediate response and build lasting customer relationships.✓
Correct answer
A marketing strategy that communicates directly with target customers to elicit an immediate response and build lasting customer relationships.
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