General Studies · Marketing Management
Which of the following models identifies the strategy development process, the value creation process, the multi-channel integration process, the performance assessment process, and the information management process as its core processes?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The IDIC Model
- 2The CRM Value Chain
- 3Payne and Frow's Model of CRM✓
- 4The SCHEMA Model
Correct answer
Payne and Frow's Model of CRM
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