General Studies · Marketing Communications - Sales Promotion
Which of the following is NOT an objective or characteristic of Sales Promotion?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Implementing loyalty programmes to reward repeat purchases with redeemable points, thereby increasing purchase frequency
- 2Utilizing prize competitions and sweepstakes to generate immediate excitement and engagement among target audiences
- 3Offering short-term price-based incentives and introductory offers to attract new customers and stimulate immediate purchases
- 4Directing all promotional incentives exclusively toward end consumers while completely avoiding financial motivations for trade channel members✓
Correct answer
Directing all promotional incentives exclusively toward end consumers while completely avoiding financial motivations for trade channel members
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