General Studies · Marketing Management
Which of the following is NOT a characteristic or method associated with 'Direct Marketing' as a promotional tool?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1It seeks to obtain an immediate response by communicating directly with carefully targeted individual consumers
- 2It bypasses traditional intermediaries to allow for highly personalised and measurable communication
- 3It executes outreach through forms such as direct mail, email marketing, SMS campaigns, and telemarketing
- 4It relies on securing earned, unpaid media coverage to build a good corporate image and handle unfavourable rumours✓
Correct answer
It relies on securing earned, unpaid media coverage to build a good corporate image and handle unfavourable rumours
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