General Studies · Marketing Management
Which of the following is NOT a characteristic of digital media?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Digital media is intense media
- 2Digital media is lean-back media✓
- 3Mass customization is possible in digital media
- 4Digital media is 'pull' media
Correct answer
Digital media is lean-back media
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