Marketing · Marketing Management
Which of the following is most likely to dilute brand equity?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Extending the brand into unrelated product categories✓
- 2Building strong customer loyalty
- 3Consistent brand communication across channels
- 4Introducing complementary products under the same brand
Correct answer
Extending the brand into unrelated product categories
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