Economics · Marketing
Which of the following is an example of behavioral segmentation in retail banking?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Dividing customers by preferred channel usage, such as mobile banking or branch visits✓
- 2Grouping customers according to their geographical location
- 3Offering different products to men and women
- 4Classifying customers based on annual income levels
Correct answer
Dividing customers by preferred channel usage, such as mobile banking or branch visits
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