General Studies · Primary and Secondary Data Sources
Which of the following is a primary source of data for a company conducting market research?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Feedback collected directly from consumer focus groups testing a new product✓
- 2Industry benchmark reports purchased from a consulting firm
- 3Published government statistical reports on national consumption
- 4Historical transport cost records from company archives
Correct answer
Feedback collected directly from consumer focus groups testing a new product
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