Research Methodology · Scales of Measurement
Which of the following is a primary characteristic or application of a semantic differential scale?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1It involves completely open-ended responses
- 2It asks respondents to rate the precise numerical frequency of an event
- 3It is commonly used to measure attitudes, psychological concepts, and customer satisfaction✓
- 4It is used to measure objective physical characteristics
Correct answer
It is commonly used to measure attitudes, psychological concepts, and customer satisfaction
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