General Studies · Marketing Management
Which of the following factors most significantly influences industrial buying decisions?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Personal impulse and emotional attachment alone
- 2Cultural symbolism and lifestyle congruence
- 3Organisational objectives, technical specifications, and supplier reliability✓
- 4Habitual buying without formal evaluation
Correct answer
Organisational objectives, technical specifications, and supplier reliability
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