Business Studies · Marketing Management
Which of the following elements are primarily included in the 'Promotion Mix'?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Wholesale pricing, cost-plus pricing, retail margin, and trade discounts
- 2Brand equity, product benefits, distribution channels, and credit facility
- 3Physical attributes, brand name, packaging, and product life cycle
- 4Advertising, publicity, personal selling, and sales promotion✓
Correct answer
Advertising, publicity, personal selling, and sales promotion
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