General Studies · Big Data Analytics
Which of the following describes the potential limitations or misconceptions associated with using Big Data to enhance business decisions, rather than its benefits?
- 1It enables real-time monitoring of operational workflows and supply chain efficiency.
- 2There is no need to have a deep understanding of the industry in order to interpret the data, and all available big data will automatically create value.✓
- 3Business performance can be better tracked and analysed against a wider set of criteria.
- 4Customer relationship management can be improved resulting in better repeat business and customer loyalty.
Correct answer
There is no need to have a deep understanding of the industry in order to interpret the data, and all available big data will automatically create value.
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