General Studies · Innovation Diffusion and Decision Making
Which of the following correctly represents the chronological sequence of stages in the AIETA model of innovation-adoption decision-making?
- 1Evaluation → Trial → Interest → Adoption → Awareness
- 2Interest → Evaluation → Awareness → Adoption → Trial
- 3Awareness → Interest → Evaluation → Trial → Adoption✓
- 4Adoption → Interest → Evaluation → Trial → Awareness
Correct answer
Awareness → Interest → Evaluation → Trial → Adoption
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