Current Affairs · Consumer Behaviour
Which of the following best represents true, long-term brand loyalty?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Repeat purchase due to lack of alternative options
- 2Purchase driven solely by temporary price discounts
- 3Strong attitudinal commitment combined with repeat purchase✓
- 4Habitual purchase without any underlying emotional attachment
Correct answer
Strong attitudinal commitment combined with repeat purchase
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