General Studies · Services Marketing
Which of the following best reflects the 'perishability' characteristic of services?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1It is difficult to synchronize supply and demand with services as unused capacity cannot be stored.✓
- 2Customers affect each other during the service process.
- 3Service delivery and customer satisfaction depend heavily on employee actions.
- 4Customers participate in and affect the transaction.
Correct answer
It is difficult to synchronize supply and demand with services as unused capacity cannot be stored.
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