General Studies · Marketing Management
Which of the following best reflects the 'black box model' of consumer behaviour?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1It rejects the influence of environmental stimuli on consumer decision-making
- 2It treats internal consumer mental processes as unobservable mediators between stimuli and responses✓
- 3It focuses exclusively on post-purchase evaluation processes
- 4It assumes consumer responses are directly observable and predictable solely from external stimuli
Correct answer
It treats internal consumer mental processes as unobservable mediators between stimuli and responses
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