Economics · Variance Analysis
Which of the following best defines Market Share Variance in cost and management accounting?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The total sales volume variance irrespective of market dynamic factors.
- 2The difference between budgeted selling price and actual selling price multiplied by actual units sold.
- 3The variance arising due to a change in the total size of the market compared to the budgeted market size.
- 4The difference between actual market share and budgeted market share multiplied by actual industry sales volume and budgeted average unit contribution margin.✓
Correct answer
The difference between actual market share and budgeted market share multiplied by actual industry sales volume and budgeted average unit contribution margin.
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