Marketing · Marketing Management

Which of the following best defines Customer Relationship Marketing?

Verified Solution4 OptionsUpdated: October 2026👁️1 View

1Managing only post-sales services
2Strategy focused only on customer acquisition
3Short-term focus on increasing sales volume
4Process of building and maintaining long-term relationships with customers✓

Correct answer

Process of building and maintaining long-term relationships with customers

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Which of the following best defines Customer Relationship Marketing?

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Which of the following best defines Customer Relationship Marketing?

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