General Studies · Negotiation Skills
Which negotiation strategy is primarily used to overcome an impasse created by a competitor's lower pricing?
- 1Compromising immediately by splitting the price difference
- 2Reframing the value proposition to shift the focus from price to unique benefits and long-term partnership✓
- 3Adopting an aggressive stance by directly challenging the competitor
- 4Making an immediate concession by matching the low price
Correct answer
Reframing the value proposition to shift the focus from price to unique benefits and long-term partnership
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