Current Affairs · Consumer Behaviour
Which consumer behaviour model explicitly emphasizes internal psychological processes such as perception, learning, and motivation as intervening variables between external stimuli and response?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Engel–Kollat–Blackwell (EKB) model
- 2Sociological model
- 3Howard–Sheth model✓
- 4Economic model
Correct answer
Howard–Sheth model
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