General Studies · Relationship Marketing
Which combination best represents effective relationship marketing practices?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Aggressive selling, short-term incentives, high churn tolerance
- 2Standardised offerings, minimal customer interaction, cost leadership
- 3Personalised communication, trust building, long-term engagement✓
- 4Mass marketing, transactional focus, price-based competition
Correct answer
Personalised communication, trust building, long-term engagement
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