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Which choice most logically completes the text? Researchers wanted to study how consumers' reactions to an ad may be affected by other ads. The researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one . Then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. Partici pants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who ha d first seen a more detailed ad. The researchers concluded that reactions to an ad may be affected by ______.