English Language · English
Which choice most logically completes the text? In their book Smart Pricing, Jagmohan Raju and Z. John Zhang consider musicians' use of the nontraditional 'pay as you wish' pricing model. This model generally offers listeners the choice to pay more or less than a suggested price for a song or album—or even to pay nothing at all. As the authors note, that's the option most listeners chose for an album by the band Harvey Danger. Only about 1% opted to pay for the album, resulting in earnings below the band's expectations. But the authors also discuss musician Jane Siberry, who saw significant earnings from her 'pay as you wish' online music store as a result of many listeners choosing to pay more than the store's suggested prices. Hence, the 'pay as you wish' model may ______
- 1prove financially successful for some musicians but disappointing for others.✓
- 2hold greater financial appeal for bands than for individual musicians.
- 3cause most musicians who use the model to lower the suggested prices of their songs and albums over time.
- 4more strongly reflect differences in certain musicians' popularity than traditional pricing models do.
Correct answer
prove financially successful for some musicians but disappointing for others.
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