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Which choice completes the text so that it conforms to the conventions of Standard English? Over twenty years ago, in a landmark experiment in the psychology of choice, professor Sheena Iyengar set up a jam-tasting booth at a grocery store. The number of jams available for tasting ______ some shoppers had twenty-four different options, others only six. Interestingly, the shoppers with fewer jams to choose from purchased more jam.