When the potential market is large, high competition is expected, buyers are largely unaware of the product, and buyers are not price-sensitive, which strategy should a company apply at the introduction stage of the product life cycle?

Green marketing, which focuses on environmental sustainability and social responsibility, is considered a subset of:

Match the shopping styles in List-I with their description in List-II: List-I: I. Value for money style II. Quality-oriented style III. Loyalty shopping style IV. Impulsive style List-II: (a) Consumers look for superior quality in brands when shopping (b) Consumers stick to preferred brands over time across categories (c) Consumers buy spontaneously without much detailed evaluation (d) Consumers focus on price-performance ratio to get maximum utility