Banking · Principles of Marketing
When launching a retail 'Education Loan' product, a bank must classify its actions under the 4 Ps of Marketing. Which of the following correctly groups the parameters under 'Price' and 'Promotion' elements? 1. Lower interest rate for female students. 2. App for instant loan approval tracking. 3. Tie-ups with top-tier universities for counseling. 4. Moratorium period during the course duration. 5. Advertising in educational supplements. 6. Deploying sales officers at study-abroad consultants. 7. Waiving processing fees during peak admission season.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 11, 4, 7 belong to Price and 3, 5, 6 belong to Promotion✓
- 21, 2, 3 belong to Price and 4, 5, 6 belong to Promotion
- 32, 4, 7 belong to Price and 1, 3, 5 belong to Promotion
- 4All parameters 1 to 7 belong to the Product category
Correct answer
1, 4, 7 belong to Price and 3, 5, 6 belong to Promotion
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