General Studies · International Business
When companies offer products in small packages or charge on a pay-per-use basis to target low-income consumers, such strategies are part of:
- 1Strategies for the Bottom-of-the-Pyramid (BOP)✓
- 2Strategies for internationalisation
- 3Strategies for competing with global companies
- 4Regionalisation strategies
Correct answer
Strategies for the Bottom-of-the-Pyramid (BOP)
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