Communication · Models and Theories of Communication
When communicators use their positive or good image to reduce negative feelings towards a product brand, it implies:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The principle of conviction
- 2The principle of connivance
- 3The principle of conformity
- 4The principle of congruity✓
Correct answer
The principle of congruity
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