General Studies · Cognitive Biases
When an individual continues to invest time, money, or resources into a decision or project due to already incurred costs that cannot be recovered, it is known as:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Availability heuristic
- 2Sunk cost fallacy✓
- 3Overconfidence bias
- 4Confirmation bias
Correct answer
Sunk cost fallacy
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