General Studies · Pricing Strategies
When a firm sells a primary product at a low price but charges high margins on subsequent core essential refills or related consumables, what pricing strategy is being employed?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Loss leader strategy
- 2Image pricing
- 3Complementary pricing
- 4Captive pricing strategy✓
Correct answer
Captive pricing strategy
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