Banking · Customer Relationship Management
What role do branch layout and ambience play in customer satisfaction in retail banking?
- 1They make the banking experience more complex.
- 2They help reduce the number of transactions customers make.
- 3They enhance the 'feel good' factor and strengthen the relationship with the bank.✓
- 4They increase the operational costs of the bank.
Correct answer
They enhance the 'feel good' factor and strengthen the relationship with the bank.
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