Economics · Entrepreneurship
What primary role does innovation play in securing the long-term survival and growth of MSMEs in a highly competitive global economic environment?
- 1It serves no distinct economic purpose if the firm already operates in a fixed localized market.
- 2It incentivizes firms to intentionally lower product safety and manufacturing standards.
- 3It systematically creates unsustainably high overheads that weaken structural market presence.
- 4It empowers MSMEs to create unique value propositions, differentiate products, and capture niche markets.✓
Correct answer
It empowers MSMEs to create unique value propositions, differentiate products, and capture niche markets.
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