General Studies · Marketing and Sales
What is the primary role of Big Data Analytics in enhancing the cross-selling and up-selling capabilities of a retail bank's marketing department?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Preventing bank employees from communicating with customers whose account balance falls below a specific threshold.
- 2Counting the number of stationery items used in branches to reduce administrative overheads.
- 3Using Descriptive, Predictive, and Prescriptive analytics on massive datasets to identify customer needs and offer the right product at the right time through the right channel.✓
- 4Collecting physical addresses of all residents in a city and sending them the same generic paper flyer every week.
Correct answer
Using Descriptive, Predictive, and Prescriptive analytics on massive datasets to identify customer needs and offer the right product at the right time through the right channel.
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Preparing for General Studies?
Practice full-length General Studies mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Marketing and Sales MCQs →Want more practice questions on Marketing and Sales?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in General Studies · Marketing and Sales