General Studies · Service Quality & Marketing
What is the primary role of a 'mystery shopper' in service quality evaluation?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A competitor who poses as a customer to steal business secrets
- 2A person hired to pose as a real customer to evaluate service quality✓
- 3An employee who poses as a manager to evaluate operations
- 4A manager who poses as a consultant to observe employees
Correct answer
A person hired to pose as a real customer to evaluate service quality
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