General Studies · Strategic Control
What is the primary rationale for introducing a Balanced Scorecard in an organization's strategic framework?
- 1To increase immediate short-term shareholder returns
- 2To standardize executive compensation across different regions
- 3To link intangible strategic drivers to measurable operational outcomes✓
- 4To replace financial controls completely with cultural audits
Correct answer
To link intangible strategic drivers to measurable operational outcomes
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