Research Methodology · Research Aptitude
What is the primary purpose of utilizing a representative sample in research?
- 1To accurately reflect the diversity and characteristics of the parent population to ensure high external validity and generalizability.✓
- 2To select subjects that are easiest to reach in order to conduct the research in a time-efficient and cost-effective manner.
- 3To observe the entire set of individuals or objects that possess a common characteristic to eliminate sampling error completely.
- 4To select participants based on specific characteristics set by the researcher's expertise to focus on a particular subset.
Correct answer
To accurately reflect the diversity and characteristics of the parent population to ensure high external validity and generalizability.
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